![]() Experience with all facets of public relations, agency support. ![]() Ability to respond effectively and efficiently under pressure.Ability to use tact and diplomacy and to be persuasive when interacting with others.Exceptional oral, written, and interpersonal communication skills.Substantial experience in comprehensive strategic planning, development of plan documents, pitches for funding.Multi-million-dollar financial budgeting and forecasting experience.6-10 years previous experience in management of shopping center marketing or related marketing field.BA or BS degree with emphasis in marketing or business.Ongoing communication, travel and collaboration with SVP Field Marketing, Marketing Operations, and Chief Marketing Officer to keep them continuously informed of strategies, results of marketing efforts, in-market shifts.Facilitate communication and attend meetings with partner relations and with property partners, as required.Monitor gift card goals and results and address any accounting, auditing, or fraud related issues at the property level in concert with giftcard team.Oversee the rollout of the annual centers budget process, ensure appropriate reforecasting throughout the year, and help with any deficiencies by way of subsidy requests, reallocation of funding, use of CUMF or retooling of spend to balance budgets.Ensure solid relationships are in place with PR agencies (crisis and proactive) and tracking of results against KPIs are in place and reported.Hire, train, and coach on overall performance of field marketers during their tenure with Simon.Ensure all field marketing communications, implementation guides, expectations and requirements are being reacted to, reinforced and advanced.Actively use and coach on the use of proprietary research data to help further refine target markets and relevant marketing programs that resonate with audiences.Evaluate impact of tourism (domestic/regional/international) and apply funding, focus and leadership to strategies as applicable.Collaborate with brand and digital teams on corporate programs, rollouts of new messaging and timely execution for regional and national goal achievement and digital media strategies.Maintain active relationships with leasing and development counterparts and ensure support, as required, and sharing of marketing results that assist them in meeting their objectives.Ensure budgetary support for all local, regional, and corporate strategies through allocating local marketing budget dollars to the key priorities of the marketing plan.Work to ensure local marketing teams understand, support, and embrace corporate and regional strategies and objectives in the areas of business development, grassroots marketing, platform programs & signature events, media mix, digital marketing, growth of the VIP shopper databases, advancement of public relations, omnichannel efforts and innovative product launches.Influence the local marketing plan development for the centers within their region.The successful candidate’s responsibilities will include, but not be limited to: This regional leadership role also collaborates with various SBV/marketing business partners, property management, leasing, corporate PR, innovation, development, and other key stakeholders to support the corporation's short- and longer-term business objectives including driving overall market growth and profitability. This position is responsible for hiring, coaching, and developing our field marketers in delivering sound strategic and tactical marketing plans that resonate with their centers positioning in the market, are relevant to their community and to their target audiences all with the intention of driving incremental traffic.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |